This project reimagines Dollar Tree, transforming its brand identity from budget-conscious to luxurious and exclusive. The rebranding, "Dollar Tree Allure," includes a redesigned logo reflecting this elevated aesthetic, and features a new product line: a range of high-end oil and vinegar bottles. Complete packaging design: encompassing label, sleeve, and carrier, was developed to maintain brand consistency and convey the premium quality of the new product line. The project showcases a comprehensive approach to rebranding and product design, demonstrating the ability to reposition an existing brand into a significantly different and more sophisticated market segment.
Dollar Tree Redesign Presentation:
Product Photos:
Mockup Photos:
Dollar Tree Graphic Standard Guide:
A graphic standards guide (also known as a brand guidelines or style guide) is a comprehensive document that outlines the visual elements and design rules of a brand or organization. It provides specific instructions on how to use logos, colors, typography, imagery, and other graphic elements to ensure consistency across all visual communications, both online and offline.
Why It's Important:
Brand Consistency: It ensures that all marketing materials, products, and communications have a uniform look and feel, which strengthens brand recognition and trust among audiences.
Clear Communication: By defining how visual elements should be used, a graphic standards guide reduces the likelihood of confusion or misinterpretation in the design process.
Professionalism: Following a set of standardized guidelines helps maintain a polished and cohesive brand image, which is crucial for creating a professional impression.
Efficiency: Designers and marketers can work more efficiently by adhering to a clear set of rules, reducing the time spent on making design decisions and revisions.
Flexibility within Boundaries: While it sets boundaries for design elements, a graphic standards guide allows for creative flexibility within those parameters, ensuring that designs can evolve while still staying true to the brand's identity.
