The project centers around photographing ELF beauty products in a way that highlights their luxurious and high-end qualities, despite being known for their affordability and inclusivity. The focus is on creating visually rich and textured images that elevate the products, making them appear sophisticated and premium. The photos incorporate shiny elements, glossy textures, and intricate details, emphasizing the products’ visual appeal while maintaining the essence of elegance. By combining luxury aesthetics with ELF's approachable and inclusive image, the project aims to showcase that beauty can be both accessible and indulgent. The result is a captivating visual narrative that redefines the perception of ELF products, turning them into symbols of quality and refinement.
Product Photos:
